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There are many things to consider when you become the designated driver and agree to stay below the drink-drive limit on a night out. Recent campaigns have focused most strongly on the choice you will face to have two alcoholic drinks.
Drink Drive campaigns, such as those run by THINK, have aimed at increasing awareness of the personal consequences of a drink driving conviction, reinforcing that one or two drinks before driving is too many and not worth the risk. These campaigns continually build and reinforcing the stigma around drink driving.
Although the risk is significantly greater after drinking, they don't focus on the increased risk of a crash as the people they target (largely young males) do not tend to believe this applies to them.
The current approach has been quite confrontational, focusing on a 12 month driving ban, an endorsement that stays on your licence for 11 years, being without your car for at least 12 months, imprisonment and a criminal record.
The consequences a drink driving conviction would have on these young people's lifestyles is a large deterrent that has proved to be successful.
In recent years this has been intelligently combined with a rewards program for designated drivers, which can include offers such as cheap soft drinks, free games of pool and other basic incentives for designated drivers.
This independent Designated Driver Campaign follows this rewards approach by aiming to bring supporters of this campaign regular offers, opportunities and prizes exclusively for those people who pledge to not drink more than one drink before driving themselves or anyone else home.
So when you are faced with that moment when you are not sure whether to order an alcoholic or soft drink, just spend a moment to remember the great range of incentives we offer to those special men and women who make the designated driver pledge.
